Uber has partnered with the Bangladesh Road Transport Authority (BRTA) to celebrate National Road Safety Day 2021.

Echoing the theme ‘Gotishima Mene Choli, Shorok Durghotona Rodh Kori’, Uber will continue to reiterate the importance of road safety among bikers and drivers on its platform, a press release from Uber said Thursday.

According to the statement, Uber will help raise awareness of the cause among drivers by placing signs with road safety messages in cars and sending in-app notifications to remind them of road safety protocols.

Likewise, Uber will set up a special brand in its driving centers and send in-app messages to drivers on its platform urging them to pledge to help make roads safer, the statement said.

In this regard, Armanur Rahman, Head of Bangladesh and East India, Uber, said, “We are delighted to partner with BRTA in supporting National Road Safety Day. As a leading player in the transportation industry, road safety is very important to Uber. . We have invested in technological and human solutions to ensure the safety of passengers and drivers on the Uber platform, as well as other road users. We are confident that this initiative will not only help reduce road accidents, but will also encourage the citizens of Bangladesh to comply with road safety rules and obey traffic signs to stay safe. We wish BRTA continued success and hope more people will come together to support this important cause. “

Nur Mohammad Mazumder, President of BRTA, said: “National Road Safety Day began with an effort to raise awareness and make our roads safer. It is encouraging to see the overwhelming response we have received and the progress we have made in recent years. It is an ongoing journey and everyone in the ecosystem has an important role to play for long-term success, including all stakeholders, private organizations, the transportation industry, and government. We appreciate Uber’s efforts to move forward and offer our support for the initiative and are confident that it will continue to promote road safety among drivers on its platform. “

SK Md Mahbub-E-Rabbani, Director of BRTA – Road Safety, said: “Along with the many advances made in the road transport sector, road accidents have become a concern which is undesirable. We have taken several steps in the right direction with more and more organizations and individuals committing to the cause of road safety every year. National Road Safety Day was launched to raise awareness of this critical issue. We are happy to have Uber as a partner for the 2021 edition of National Road Safety Day and are grateful for their support of the event as well as reaching out to its bikers and drivers on the Uber platform to promote road safety.”

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