Pirelli says it stands with the United Nations Road Safety Fund (UNRSF) in its commitment to global road safety. A member and supporter since 2018, Pirelli was the first company in its segment to join. The manufacturer reaffirmed its commitment at the Fund Pledging Event organized in New York by the UNRSF, to which Pirelli has donated $800,000 over the years to support global road safety initiatives.
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“Pirelli has been a supporter and donor of the UNRSF since its inception and was among the first automotive companies to join,” said Executive Vice President and CEO Marco Tronchetti Provera. “Our goal is to constantly improve the safety of our tires through technological innovation and membership of the Fund allows us to support global initiatives in areas ranging from infrastructure to urban planning and prevention. This is why the relationship with the UNRSF is so natural and why we will continue to support it.
“With donor support and the leadership of UNRSF, we can achieve ambitious results and make concrete contributions to the United Nations Sustainable Development Goal of halving road deaths and injuries in by the end of the decade,” added Filippo Bettini, Pirelli’s Sustainability and Future Mobility Officer and member of the UNRSF Advisory Board.
Building a world where roads are safe for all road users, everywhere, is the vision of UNRSF. A company like Pirelli, with its tires on the roads of the world, plays an important role in making them safer. This is why safety is one of the pillars of the company’s sustainable development, he specifies.
One example is the sensor-equipped Cyber Tire which is designed to transmit real-time information to improve the performance of the product itself and help drive safety. This emphasis on safety, thanks to the Seal Inside and Run Flat tires, also extends to punctures. This technology is designed to allow motorists to continue driving safely even during a rapid loss of inflation pressure.
In addition, with the aim of combining better performance related to driving safety and low environmental impact, Pirelli has adopted its “Eco-safety” approach, which is able to exploit innovation in materials and use virtualization instruments throughout the development process. This approach underpins Pirelli’s efforts to ensure that over 90% of its new products are class A or B according to EU tire labeling criteria for wet braking and at the same time 70% in classes A and B for rolling resistance by 2025.