• Over 70% of motorists in UAE and Saudi Arabia use video conferencing platforms while driving
  • 65% of drivers make calls with their videos on, while almost 7 in 10 say they feel more distracted on the road

The French car manufacturer PEUGEOT begins its second Road Safety campaign entitled Disconnect before driving, which was launched following a study by the French automaker showing that more than a third of drivers organize meetings and conference calls while driving.

The first such study conducted in the United Arab Emirates and Saudi Arabia, in collaboration with YouGov, revealed the range of distractions experienced by commuters while driving, with more than 70% of motorists in the United Arab Emirates and Saudi Arabia Arabia using video conferencing platforms while driving. The results found that a staggering 65% of drivers make calls with their videos, while almost 7 in 10 said they felt more distracted on the road while doing so.

The results also showed that nearly 4 in 5 motorists said they used video conferencing platforms more frequently now than before the pandemic. The study pointed out that in the UAE, urgent last-minute meetings were the main reason respondents made calls from their cars, with out-of-hours meetings being the most common. In Saudi Arabia, the main reasons were personal and professional reasons, with meetings outside of working hours being the main culprit.

The Disconnect Before You Drive campaign kicks off with a hard-hitting brand film https://youtu.be/uCjh5FOWRkY, which PEUGEOT hopes will encourage customers to think twice before tapping into video calling apps when they are on the road. The campaign will then be supported by broader radio and social media campaigns to raise awareness.

Rakesh Nair, Managing Director of European Brands at Stellantis ME, said: “At PEUGEOT, we believe it is important to inform and support our customers so that they are safe on the roads, and focusing on on our brand promise to provide quality time to everyone. People go about their daily business while driving, but the dangers of skipping a video call in a car are very obvious. Our post-pandemic lives are busier, more demanding and perhaps more stressful and as we all try to balance work and personal life, it can be difficult to fit everything into one day. This trend of increasing video calling while driving is alarming, and it’s something that we as a brand take very seriously.

We hope this campaign will have an impact on our customers, Stellantis internal employees and daily road users to reconsider their daily commutes and postpone last minute meetings for video calls, thereby making our lives safer on the roads. . “

The campaign follows on from the success Buckle up your belt! which was launched earlier this year, and has promoted safety on the roads to schoolchildren and their parents.

-Ends-

PRESS CONTACT
Khalil Dagher
khalil@performancecomms.com
Taghrid Oraïbi
Taghrid.oraibi@stellantis.com

ABOUT PEUGEOT

PEUGEOT is a creative and global high-end generalist brand. Its values ​​are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 points of sale, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. In 2021, after celebrating its 210th anniversary, PEUGEOT is inaugurating its new identity with a coat of arms that underlines its personality and its timelessness. In addition to a complete range of electrified passenger and utility vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first of this new range of efficient and efficient vehicles.

© Press release 2021


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