Students at a March school produced a series of films highlighting the importance of road safety among young people.

The pupils of Neale-Wade Academy produced the films themselves in collaboration with the Road Safety Education team at Cambridgeshire County Council.

Five 10th grade theater students and four 6th grade media students worked with road safety and local company Cambridge Filmworks to create the films that illustrate the dangers young people face on the roads.

With the title “Small Change Big Difference”, the four short films present issues for young people around bicycle and scooter safety, peer pressure in cars, pedestrian safety and traffic hazards. in darkness.

The film ends with the message “Road deaths and injuries are not inevitable – making small changes can make a big difference.” ”


Students at the Neale-Wade Academy in March produced a series of short films illustrating the dangers young people face on the roads. This is a screenshot from the ‘Cycle Smart’ video
– Credit: Neale-Wade Academy


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Emma Liversedge, Head of Drama at Neale-Wade Academy, said: “Our students have been planning, scripting and filming the road safety project for several months.

“From the start, they learned so much about cinema and sound.

“They sometimes worked more than three hours for each two-minute clip to make sure they were successful.”

Neale-Wade Academy already has a nationally accredited school trip plan that they have been working on with the county road safety team.


Students at the Neale-Wade Academy in March produced a series of short films illustrating the dangers young people face.

Students at the Neale-Wade Academy in March produced a series of short films illustrating the dangers young people face on the roads. This is a screenshot from the ‘Dark Smart’ video.
– Credit: Neale-Wade Academy

Polls for the plan found that students felt that much of the road safety education material available to them did not resonate with them or their peers.

By promoting road safety through creative initiatives like these videos, important road safety messages can be effectively shared with other schools.

Councilor Peter McDonald, Chairman of the Cambridgeshire County Council Roads and Transport Committee, said: “It is inspiring to see the level of commitment that the young people of Neale-Wade have shown.


Students at the Neale-Wade Academy in March produced a series of short films illustrating the dangers young people face.

Students at the Neale-Wade Academy in March produced a series of short films illustrating the dangers young people face on the roads. This is a screenshot from the “Walk Smart” video.
– Credit: Neale-Wade Academy

“We are confident their road safety messages will resonate with other students across the country.

“Solving the travel challenges that preoccupy schools, students and families, as well as encouraging the use of sustainable transport such as walking and cycling – leads to safer and healthier roads for all. ”


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