Summer months lead to 21% increase in teenage road deaths

NEW YORK, May 27, 2022 /PRNewswire/ — The period between Memorial Day and Labor Day is often referred to by road safety experts as “the 100 deadliest days,” as the summer months typically bring dangerously high fatalities. on the roads among teenagers. During the summer months, an average of seven people are killed every day in crashes involving teenage drivers an increase of almost 20% compared to the annual figures. Each year, an average of 2,100 teen drivers are involved in fatal accidents, with 30% occurring during the 100 deadliest days.

In response, thousands of young people active in SADD (Students Against Destructive Decisions) team up with the National Road Safety Foundation to make it “The Safest Summer Ever” instead. The two groups are mounting a massive social media campaign to draw attention to a range of safe driving issues related to distracted and sleepy driving, as well as an effort to allow passengers to speak up when they find themselves in a dangerously driven vehicle. The campaign will feature different safe driving messages posted on social media each week, with these messages being amplified through shares and posts by SADD chapters and members nationally.

“By mobilizing the tens of thousands of student safety advocates in the SADD community at the middle, high school and college level, we hope to make this summer the safest summer ever, not only for teenagers on the road, but for all drivers and passengers,” said SADD President and CEO Rick Birt. “Young people will help spread important messages about safe driving to their peers, friends and family at a time when teens are most at risk on the road.”

“The messages shared by our friends at SADD can help save lives,” said michelle anderson, director of operations at the National Road Safety Foundation, a nonprofit that promotes safe driving behavior and a longtime supporter and partner of the SADD program. “Our hope is that these messaging efforts will have an impact that results in lower teenage crashes to make this summer the safest summer ever.”

Messages will include material from Passport to Safe Driving, created by the National Road Safety Foundation and SADD students to engage teens and adults on the driving skills they need to be safe. Safest Summer Ever posts can be seen throughout the summer on #SADD and #NRSForg. Messaging will also encourage passengers to speak up when in a dangerously driven vehicle, as passengers of all ages account for approximately 62% of road fatalities nationwide.

This year’s campaign follows new record crash statistics released by the Governors Highway Safety Association. A new report from the GHSA shows the number of road deaths last year hit a 16-year high of 42,915, a 10.5% increase from 2020, while the number of pedestrians soared to a 40-year high of 7,485, an increase of 11.5% over the previous year.

About SADD: For nearly 40 years, SADD, the premier national youth health and safety organization, has worked to empower teens, engage parents, mobilize communities and change lives around road safety issues. , substance abuse and personal health and safety. Through a national network of peer-led chapters in middle schools, high schools, and colleges, SADD provides our students with the resources they need to advocate for change on their campuses and in their communities. Join the movement by visiting www.sadd.organd follow us on Facebook, Twitter, Youtube and instagram.

About the National Highway Safety Foundation: The National Road Safety Foundation (NRSF), a non-profit organization in its 60se year, creates driver safety programs for free distribution to teachers, police, traffic safety agencies, youth advocacy groups and others. The NRSF has programs on distracted driving, speeding and aggression, impaired driving, drowsy driving, and other road safety issues. NRSF also sponsors national teen contests in partnership with SADD and FCCLA and regional contests in partnership with major auto shows. To see the free programs and for more information, visit www.nrsf.org.

Contact:
David Reich
914-325-9997
[email protected]

SOURCE The National Road Safety Foundation



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