Nyeri – Riders in Boda boda in Nyeri County received road safety awareness and refresher training from Inchape Kenya on Saturday.

The awareness campaign was the culmination of the inaugural BMW Motorrad Ride, a 150km group race by 70 expert riders from Nairobi to Chaka, Nyeri aimed at bringing together BMW motorcyclists and honing their riding and precautionary skills on off-road routes.

The awareness campaign follows a steady increase in the number of boda boda drivers and resulting accidents in the country. According to the Kenya National Bureau of Statistics (KNBS) Economic Survey Report 2021, the number of newly registered motorcycles increased by 16.2% from 217,425 in 2019 to 252,601 in 2020.

Consequently, the number of motorcyclists involved in accidents increased by 58.4%, from 2,410 in 2019 to 3,818 in 2020. Motorcyclists recorded the highest growth in the number of accident victims among all road users. of the road, with an increase in the number of fatalities, serious injuries and minor injuries recorded at 56.7%, 59.7% and 57.0%, respectively.

Speaking at the upskilling and sensitization session, the Managing Director of Inchcape Africa, Mr. Francis Agbonlahor noted that Inchcape Kenya has recently diversified its product portfolio to include the BMW Motorrad which includes high end motorcycles range. As such, the company is now focusing more on improving road safety for cyclists as part of its corporate and community outreach.

“As we expand the BMW Motorrad product line in the Kenyan market, we are mindful that motorcycles have been a major contributor to the spike in road accidents in recent times and as a responsible corporate citizen, we strive to play a role in limiting accidents through the development and awareness of drivers across the country on road safety,” said Mr. Agbonlahor.

On his part, the President of the Private Bikers Association of Kenya, Sammy Kiumbe, noted that the initiative was a welcome initiative and will go a long way in instilling road discipline in motorcyclists. “I have been a biker for years now and I am passionate about spreading the message of safety and vigilance to my fellow bikers across the country. paying attention to other motorists is the only way to get the most out of our riding experiences, whether for recreation or as a source of income.I also urge other motorists to respect motorcyclists, as they contribute significantly economy and society,” said Pst. Sammy Kiumbe, who chairs the Private Bikers Association of Kenya.


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