Intel India today pledged to halve road accidents in the country by 2025, using an AI-based driver assistance system. Intel also plans to manufacture the driver-assist hardware in India, people familiar with the matter told Business Standard.

Intel India Director Nivruti Rai said the company had collected 3 million kilometers of road data in partnership with IIIT Hyderabad and CRII to design a safety solution for Indian roads. The company showcased Intel Onboard Fleet Services, an AI-powered fleet safety solution for commercial vehicles at the Safety Pioneers conference here today.

The system, which runs on custom algorithms for Indian road conditions, offers features like Collision Avoidance Systems (CAS), Driver Monitoring Systems, Fleet Telematics, Fleet Health and energy efficiency features. Asked about the price, Rai said “the goal is to make it affordable for everyone. Anyone who can buy a cell phone can definitely buy it.

The solution is currently deployed by 16 customers and indicates that this technology can reduce the likelihood of accidents by 40-60%, the company said in a statement.

India has one of the highest traffic accident rates in the world – responsible for nearly 11% of all road deaths globally with just 1% of vehicles globally.

Six out of 10 accidents involving commercial fleets can be avoided with prompt driver intervention. Additionally, the commercial fleet industry suffers efficiency losses of up to Rs 48,000 crore annually due to fleet accidents and breakdowns.

The initiative is currently being carried out as a pilot project in Nagpur and will soon be implemented in other cities. Rai added that Intel will partner with different companies and may incubate start-ups working in the region to address different aspects of road safety. “We need partners for scale,” she said.

Onboard Fleet Service is powered by a portfolio of in-cab devices, as well as a state-of-the-art cloud portal that includes actionable insights, analytics and reports for fleet managers. The solution includes Mobileye’s best-in-class Advanced Driver Assistance System (ADAS), an AI-driven collision avoidance system.

The global shortage of automotive chips will not impact the initiative as the problem will be resolved in the next two to three years with the expansion of manufacturing capacity, a company spokesperson said. The company is expected to have production capacity in India early next year, the person added.

Last year, Mahindra & Mahindra became the first Indian automaker to use ADAS with the launch of the XUV700. Intel plans to expand the market base of its driver assistance system in the coming years. The company said it was working with many other companies to cater to the Indian market for collision avoidance systems.

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