Gurugram, Haryana, India:

  • In line with Hyundai’s global vision – “Progress for Humanity” – the fifth edition of #BeTheBetterGuy aims to create a sustainable and safe environment for all road users
  • Targeting millennials to communicate the importance of road safety
  • Highlights safe driving habits with innovative and engaging content

Hyundai Motor India Ltd., the country’s leading provider of intelligent mobility solutions and the largest exporter since its inception, today announced the launch of the 5e edition of its #BeTheBetterGuy road safety campaign. The campaign aims to raise awareness of the importance of safe driving habits, causing positive change and making Indian roads safer for all users through innovative and engaging content across all platforms.

In tune with Hyundai’s overall vision of ‘Progress for Humanity ‘, Hyundai Motor India has been at the forefront of creating a meaningful and emotional bond with its customers and other stakeholders, as road safety has always been a central focus area for the company.

Commenting on the #BeTheBetterGuy campaign, Mr. SS Kim, Managing Director and CEO of Hyundai Motor India Ltd., said, “Transcending the boundaries of a sustainable social environment, #BeTheBetterGuy is one of those meaningful road safety campaigns that goes”Beyond mobility‘to educate young people about the benefits of adopting safe driving habits and making Indian roads safer. As a responsible and caring brand, Hyundai aims to raise awareness of road safety and make Millennials and Generation Z socially responsible and to emphasize the importance of traffic rules. Our combined efforts through the #BeTheBetterGuy campaign are to engage the masses to bring about positive behavior change in society and go beyond mobility, creating a safe and sustainable ecosystem that inspires progress for humanity. Over the years, the #BeTheBetterGuy campaign has been a strong voice in the field of road safety and has influenced a number of motorists in India to become better and safer road users and to practice road safety in their everyday life.

Continuing Hyundai Motor India’s efforts since 2016 to improve awareness and understanding of road safety rules, the campaign sends a social message to all Indians, “Be the best guy” on the road. It draws attention to critical issues related to road safety such as overspeeding, violation of traffic rules, cell phone use while driving, not wearing seat belts, drinking and driving. , the conduct of minors and the safety of pedestrians. In addition to this, the campaign strongly advocates maintaining hygiene and social distancing and cultivating the habit of wearing masks while driving or driving in a car, as well as periodic disinfection of the car.

Launched nationwide, #BeTheBetterGuy is a holistic road safety campaign designed to create two-way communication while registering strongly with customers and fellow motorists. The campaign plans to use a variety of platforms such as TV, radio, print media, magazines, social media, website, display with the aim of sharing emotional and impactful messages with youth.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s leading provider of smart mobility solutions and the leading car exporter since its inception in India. It currently has 12 car models in the SANTRO, GRAND i10NIOS, All-New i20, i20 N Line, AURA, VENUE, Spirited New VERNA, All New CRETA, ALCAZAR, ELANTRA, New 2020 TUCSON & KONA Electric segments. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.

HMIL is an essential part of HMC’s global export center. It currently exports to around 85 countries in Africa, the Middle East, Latin America, Australia and Asia-Pacific. To support its growth and expansion plans, HMIL currently has 544 dealers and more than 1,355 service points across India. In its commitment to providing customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D center in Hyderabad. The R&D center strives to be a center of excellence in automotive engineering.

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