CEAT Kelani Holdings resumed its School Road Safety program – the company’s flagship community initiative in Sri Lanka – this year with the distribution of road safety equipment to 25 schools in several districts across the country.

Manufacturer of products closely related to road safety, CEAT Sri Lanka presented 175 road safety traffic signs and 200 traffic cones to schools located in congested areas and major cities such as Colombo, Gampaha, Kandy and Chilaw as part of of this program which is executed under the “CEAT Cares” Community Initiatives Portfolio.

Commenting on the resumption of the school road safety programme, CEAT Kelani Chief Executive Officer, Mr. Ravi Dadlani said, “Most schools have reopened following the closures necessitated by the pandemic, and traffic on the roads is back to pre-pandemic levels. The resumption of our program is therefore timely. By equipping schools in busy communities with the necessary equipment, we hope not only to help keep students, parents and staff safe, but to help remind the public of the need to obey traffic laws and drive safely.

Beneficiary schools in 2022 so far include Ananda College Chilaw, Bandaranayaka College Gampaha, Basilika College Ragama, DS Senanayake College Colombo, Dharmapala Vidyalaya Pannipitiya, Dharmasena Attygalle Balika Vidyalaya Kesbewa, Galahitiyawa Central College Ganemulla, Good Shepherd Convent Colombo, Holy Cross College Gampaha, Holy Family Convent Colombo, Isipathana College Colombo , Kingswood College Kandy, Presbyterian Girl’s School Dehiwala, President’s College Kotte, Royal College Colombo, Sri Chandrajothi Maha Vidyalaya Yakkala, Sri Dharmaloka Central College Kelaniya, St. Lawrence’s Convent Colombo, St. Mary’s College Chilaw, St. Pauls Girls’ School Colombo, St. Mary’s College Veyangoda, St. Peter’s College Colombo, Thurstan College Colombo, Wesley College Colombo and Yasodara Devi Balika Maha Vidyalaya Gampaha.

Historically, CEAT’s Community Road Safety for Schoolchildren program interacted directly with students, parents and transport providers, primarily school van drivers, and was associated with the presentation of traffic management kits including traffic cones signs, safety vests, traffic signs and other aids to traffic brigades in each of the schools visited. This year, CEAT moved forward with an equipment-only model, given the pandemic-related risks of interacting with large numbers.

Entitled “Maga Yana Maga”, this program was launched in 2009 and currently covers schools in Colombo and the southern, northern, northwestern, central and eastern regions of the country.

Manufacturer of half of the country’s tire needs, CEAT Kelani Holdings is considered one of the most successful joint ventures between India and Sri Lanka. The joint venture’s cumulative investment in Sri Lanka to date exceeds Rs 8 billion, with an additional Rs 3.2 billion committed in 2022 for volume expansion, technology upgrades and new product development . The company’s manufacturing operations in Sri Lanka encompass tires in the radial (passenger car, van and SUV), commercial (nylon and radial), motorcycle, three-wheeler and agricultural vehicle segments.

The CEAT brand holds market shares in Sri Lanka of 48% in the Radial segment, 80% in the Truck category, 84% in the Light Truck tire category, 51% in the Three-Wheel tire segment, 36% in in the motorcycle tire segment and 72% in the agricultural vehicle tire category. CEAT Kelani exports approximately 20% of its production to 16 countries in South Asia, the Middle East, Africa and the Far East.

Photo caption: Mr. Prashan Costa (right), Marketing Manager of CEAT Kelani Holdings, presents road safety related equipment to Royal College Principal, Mr. PASP Jayalath.

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