First public-private partnership to support the Decade of Action for Road Safety[1] and reduce the number of deaths and injuries from road accidents by 50% by 2030[2]

Phnom Penh – One of the greatest threats facing young adults today is the risk of traffic accidents and road safety related injuries. In the Asia-Pacific region, road accidents claim the lives of 2,000 people every day; those most at risk are young, dynamic and promising people who are just beginning to build their future[3]. In Cambodia, there are on average seven road accidents and five road deaths per day[4].

The United Nations Sustainable Development Goal 3 aims to halve the number of deaths and injuries in road accidents worldwide by 2030[5]. Now is the time to act. This is why the International Chamber of Commerce Cambodia (IBC) and its members are rising to the challenge by creating a Road Safety Working Group, a dedicated forum where the private sector can make a meaningful contribution to help the Royal Government of Cambodia. to honor its commitment. to support road safety.

Created by founding members of Cambodia Airports, Pernod Ricard, Prudential Life Assurance, with new members including Infinity Financial Solutions, Mitsubishi Corporation, LBL International Co., Ltd., Total Energies and Prince Holdings, the Road Safety Task Force today signed a Memorandum of Understanding of Understanding (MOU) with the National Road Safety Committee (NRSC) to mark their official partnership. The signing ceremony was chaired by HE Min Meanvy, Secretary of State at the Ministry of Public Works and Transport and Secretary General of the National Road Safety Committee.

Representing the task force, the Chairman, Mr. Paul Dodd, said: “Working in the insurance industry, I have witnessed many horrific claims and deaths during my 14 years in Cambodia and the impact it has had on so many families. “Road safety is therefore a subject that is particularly close to my heart and to that of all the companies and people involved in this working group. He added: “Our ambition is to work hand in hand with the NRSC to identify areas of action where the private sector can contribute to the national action plan for the Decade of Action for Road Safety. In addition, encourage companies to adopt a change of mindset and behavior in terms of road safety among their employees through support tools and the sharing of good practices.

Meeting the road safety challenge requires, after all, a multi-pronged approach of regulation, enforcement and targeted interventions. Members of the task force have carried out a number of road safety interventions, working closely with the government. With the Automobile Association of Cambodia (AAC) and approved by the NRSC, IBC recently launched the power of no Campaign, a digital public awareness campaign to promote responsible drinking and driving behaviors that has reached over 2.5 million young Cambodians to date.

In recent years, the government has developed and enforced legislation to better address road safety challenges such as drink-driving. Recently, HE Sun Chanthol, Chief Minister for Public Works and Transport, revealed that a minimum legal drinking age of 18 is being considered by the government in a bid to reduce road accidents.

To reinforce the call to action and the commitment of the private sector to support the government in its road safety program, Cambodia Airports organized a public competition to produce a logo and a sign dedicated to the task force. According to Mr. Florent de Warren, vice-president, “the logo represents everything we stand for – learning to share the road together as road users”

Building on today’s Memorandum of Understanding ceremony, the Road Safety Task Force and NRSC will launch their first joint road safety conference in the third quarter of this year. The objective of this conference will be to raise awareness of the action plan of the Decade of Action for Road Safety and to provide a platform for all relevant stakeholders to engage on road safety.

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