Sachin Tendulkar and Brian Lara play to raise awareness about road safety in the country and around the world. – Twitter
Mumbai – The Legends’ T20 Annual Cricket Extravaganza is the first mega project of the 27th $ 100million Sports Fund supported by Investments
The leading US investment firm 27th Investments, backed by 27th Sports, has signed an exclusive long-term commercial rights agreement with the Road Safety World Series (RSWS) from the second edition.
The Road Safety World Series is an annual T20 Legends cricket event where players like Sachin Tendulkar, Brian Lara, Virender Sehwag, Yuvraj Singh, Sanath Jayasuriya, Brett Lee, Jonty Rhodes and many others play to raise awareness of safety. road in the country and in the world.
The annual T20 cricket tournament, which completed its first edition in February-March last year, is the first mega project of the $ 100 million sports fund recently launched by 27th Investments, 27th Sports. This agreement with the Road Safety World Series makes 27th Sports the sole holder of the rights to negotiate and sell the central sponsorship rights for one of the most sought-after cricket events on the sporting calendar.
Indian-born investment professional Anil Damani, who is the CEO and President of the Atlanta-based investment firm, said: Working closely to build the RSWS brand and raise awareness about road safety.
RSWS Director Janak Shrirangrao Tekale said, “We are pleased to welcome 27th Sports as the exclusive business partner for the Global Road Safety Series and I am sure they will strive to create valuable opportunities. and to provide innovative solutions using cognitive tools. collaboration offers.
Excited by its inaugural project, 27th Sports Co-Founder and CEO, Sangeet Shirodkar, said: “Unlike other T20 franchise leagues, the Road Safety World Series have huge global appeal with legends from all cricketing nations in the fray. . This is a one-of-a-kind cricket event that not only brings the cricket gods back to the field but also spreads a very important message of road safety awareness. I am extremely excited about the league’s marketability and look forward to a long term successful association with RSWS.
27th Sports Co-Founder and President Sanjay Bector added, “At 27th Sports we are committed to building a world class league with the Road Safety World Series and with continued support I am sure we make RSWS the best cricket league in the world.